Marketing Leader Stefanie Janice has been working for Star since November 2019. As the head of the marketing department, she is responsible for driving the strategy behind Star’s marketing initiatives including digital, communication, market research and analysis, branding, and more. She has two Bachelor’s Degrees from San Diego State University, one in Journalism with a minor in Marketing and one in Applied Anthropology with a minor in Forensics.
Prior to Star, she was the Digital Marketing Manager for a small company in San Diego, California and, a few years later, a Social Media Manager for the Rattlers in Phoenix, Arizona. Later, she worked for marketing agencies in Scottsdale, Arizona and then in Dublin, Ohio. While at the latter, Stef held a strategist role. She was responsible for designing and directing comprehensive marketing strategy plans for clients in different industries and leading integrated production teams. Keep reading to learn more about Marketing Leader Stef Janice!
What are three words to describe Star?
Dynamic, Committed, Engaging
How do you ensure workplace safety?
Loose cords/wires at home, the office, or anywhere really is one of my biggest pet peeves—and a tripping hazard. Aside from that, your standard spill cleanup and clutter-free workplace are key to a safe workplace.
What is your favorite TV show? Who’s your favorite character and why?
This is a tough one. Recently, I’d have to say, Ted Lasso–it’s pretty fantastic. Otherwise, the nerd in me will say Firefly or Sherlock, and if I go with favorite comedies, Parks and Rec or Friends. My favorite character is probably Leslie Knope from Parks and Rec. She is driven, hard-working, and doesn’t let anything or anyone stop her, loves to get people to work together, and everything she does is to improve the lives of others. We should all aim to be more like her.
Do you have a favorite movie line/quote?
“Yippee-Ki-Yay…” The best one-liner in movie history. And yes, Die Hard IS a Holiday movie.
What is your favorite book?
My favorite book is In Cold Blood by Truman Capote. While I’m definitely a fan of true crime, the writing style is what truly makes the book. Capote tells the story from all angles and covers all parties involved. This allows the reader to have all the information they need to form their own opinions on the facts presented. However, if series count, definitely Sir Arthur Conan Doyle’s Sherlock Holmes books. I’ve been a huge fan since I was a kid.
What do you like to do in your free time?
Lately, home improvement projects have taken over most of my free time. We’re remodeling our master bathroom ourselves and also redoing our front porch. However, I do enjoy archery, reading, and recently I’ve been working on some basic woodworking projects that have been fun. Aside from hobbies, I love traveling/road-tripping, playing with my basset hounds, hanging out with friends and family, and outdoor activities (mostly in the fall and winter months).
What is something people may not know about you?
I was born and raised in a VERY small town in northern Italy called Sacile—not to be mistaken with Sicily, please—that is located about 30 minutes outside of Venice. There is still only one hospital there and it’s the same one in which both my dad and I were born. Most people also don’t know that I hold a second degree in Applied Anthropology with a focus in Forensics—I interned at one of the FBI’s body farms while at San Diego State.
As far as secret talents, I speak five languages fluently.
What is your greatest fear?
I’m terrified of deep waters—I’ll go to the lake and the beach but you will never find me scuba diving or visiting Jacob’s Well any time soon. I also have an irrational fear of incurable conditions/diseases.
Where is your favorite place to be?
New Orleans. My husband and I aim to visit the Big Easy at least once a year.
If you won the lottery, what would be the first thing you would do?
I’d pay off our house and donate a lot of it to animal shelters/open an animal sanctuary. I would also buy a house in the Garden District so I could be neighbors with John Goodman and the Mannings. I wouldn’t be mad about Saints and LSU season tickets either.
Where is the best place you’ve traveled to and why?
Western Europe. The architecture, history, walkability, culture, food, drinks, landscape—each city is unique and great in its own way.
If you could learn to do anything, what would it be?
To play the drums.
Who inspires you?
My husband. He’s the best person I know.
Do you have a favorite inspirational quote?
“Don’t let yesterday take up too much of today.” – Will Rogers
What music genre do you like to listen to?
For the most part, I listen to Southern Rock, Classic Rock, Texas Country, and Older Country music.
What do you love the most about the transportation industry?
You’re always learning something new. Unless you have been working in the transportation industry, you don’t even begin to understand all the moving pieces.
If you had to eat one meal every day for the rest of your life, what would it be?
Jambalaya or Red Fish Meunière from Coop’s Place.
What was the first concert you ever attended?
George Benson with my parents when I was a kid. Not my choice but loved it nonetheless.
How do you define success?
To rise after every failure.
Dog or cat person?
Dog person. I have two Basset Hounds, Teddy and Smokey (named after Teddy Roosevelt and the UT mascot respectively).
Pineapple pizza… yay or nay?
Where are you from?